The last summer the General Management of traffic carried through a conscientious campaign and vigilance on the use of the helmet in which 50,000 controls were accomplished. Besides we can watch television adverts like this with a raw message that tries to impact in the motorcyclists consciences. Use your head, put on the helmet.

The way of getting on to the problem of the sinister reality in the road is seen in another way in Japan. The Kawasaki company has chosen a spot more near to the action films to advertise the safety and resistance of their helmet.

http://www.youtube.com/watch?v=42lVkGWgWPQ

Japanese advert:

http://www.youtube.com/watch?v=R1nUMaZ3sjQ

Which do you prefer? Which is the most effective? Really than this type of messages awake the people’s conscience on putting on their helmets or they prefer keep filling their pockets with fines and penalties?